As creatives, we're dedicated to crafting remarkable stories and experiences that act as a catalyst for building stronger relationships — both for brands and their consumers.
COSTA sunglasses is a water-based, adventure brand. In 2019 I helped lead an effort to create a foundation of graphic standards for the brand across all channels and graphic media.
To do the job, you need the right tools. This toolkit is how we bring the brand to life. It’s how we act, look and speak. It’s how we express the brand’s personality through consistent visual communication.
Design Director: Eric Erickson Creative Director: Tim Cole, Colin Lapin Group Account Director: Austin McKenna Strategy Director: Jeff Haun Account Supervisor: Lucas Lane, Kristin Youngblood Production Artist: Nicole Truly, Robert Stolusky, Jenna Foster
Work done at McGarrah Jessee